What i’m into this week #002

* i’m going to write everything in lower case. it’s a full-blown war against capitalising alphabets. i won’t do it.

* i’m really into bj novak. in fact, the idea of writing about things i’m into every week came from his (now mostly inactive) facebook page. that and the fact that it also aligns with me trying to be in the present. well, i think i should at least attempt it considering i got a tattoo on my left hand that says transience.

* i’m into this show called love by judd apatow on netflix. (aside: i hate how naturally americanised we are, us wasted urban indian youth. do we even have a real identity? or are we just brown clones of american twentysomethings?) i like how casual the show keeps itself. it’s a romance that isn’t a sensory overload of music, melodrama and convention. instead, it takes its time while also being immensely watchable.

* i’m interested in the american way of life. well – i’m not into the philosophy of it, but since i saw so much of how americans live their lives on my recent vacation, i can’t stop thinking about and (ergo) talking about it with people. so here’s how they live. it’s an idea i’d like to call compartmentalisation. let me break it down.
* they go to work at 8 and they come back home at 6. in this time, they don’t do smoke-breaks and chai-breaks and le15 patisserie breaks or whatever the fuck that we do so often in our workday.
* they wrap work and do their shit. some of them run incredible distances and say offhand things like, ‘i dunno. i ran maybe 15-18 miles. it’s ok, i guess.’
* others will stand outside their balcony, smoke a j and debate @ length whether a car that just passed by had a cop badge on the side.
* some others will hang out with friends from tangential occupations and discuss work stuff like ‘is ms office superior to google docs or is google assistant listening to your conversations and should it be looked at as a great tech innovation instead of merely a great privacy threat?’ (aside: if more than two of them are meeting up they’ll mandatorily send gcal invites with navigation assist)
* and of course – they’re also apes so there are americans who don’t work at all. i can’t say for sure what these guys do because i didn’t meet such persons on my trip.

* i’m currently into second hand stuff. i could really do with a new phone or a gopro or a personal movie theatre right now. i don’t know, i haven’t bought new tech in ages and i guess i’m a little touchy about new tech since i love scrolling through their websites and seeing all the specs and dreaming of a day when i don’t have to see any of that bullshit and just hit up the checkout button. but until then i’m into second hand stuff.
* since i’m an optimistic guy i’ll just drop a link to all the stuff i’ve been surfing up hoping some magic materialises. i have a great idea – you guys can take a look at it, divide the logistics among yourselves and get me that stuff. start here – http://amzn.in/fAWEfuv
* (aside: i’m not ashamed to ask for things. this country is built on subsidy. at least i’m just casually asking and not burning buses and saying i need reservation no?)

* i’m also into making my short this week. i’m figuring out how to do it right now. it’s scary and new and i’m afraid of failing so much that it has crippled me into inaction. but this time around i have decided to persevere. to tell you a little bit – it’s a short story set entirely in a car and it doesn’t star Tom Hardy. crazy right?

* finally, i’m trying to figure out what ‘what i’m into this week’ is all about. right now it feels like an attempt to stay in the present. it also feels like an attempt to tell you i’m alive. have i succeeded in both counts? drop a comment to send my dopamine into overdrive.

until next week.


RIP Kalaignar

Two years ago, the Dravidian self-respect movement introduced me to a vision of an equal Indian society. Their story, of a collective of idealists denouncing religion for rationalism, is the gold standard for advancing social justice in our country.

Today, we have lost the last of the originals from this movement. Kalaignar Karunanidhi joins Periyar, Annadurai and MGR in the far beyond. The Dravidian quartet finally reunite.

I urge you to read everything you can about the movement. It’s a great place to begin discourse about the long pending battle for social justice in our country. For now more than ever – we need to educate, agitate and organise!

You can rip off The Tonight Show, but you can’t rip off Conan

Because it’s Conan who makes Conan great. It’s why he lends his name to the show.

Conan O’Brien is a master of improv comedy. He weighs in with the funniest possible response to every situation he finds himself in. His wit is acerbic and self-deprecating, which means it doesn’t come at the expense of the people around him. Being your joke’s biggest victim is a great asset in an increasingly sensitive world.

Apart from being a marvellous interviewer, Conan enjoys great respect and admiration from his contemporaries. It does wonders to the quality of conversation on the show.

On the flipside, Jimmy Fallon is the anti-thesis of Conan. He isn’t witty. Neither is he insightful. His greatest contribution to the show is his uproarious laughter which, despite being fake, makes his guests feel comfortable.

Jimmy’s instinctive response to something is to laugh. But it robs him of the ability to counter-question his guests, effectively breaking the volley of conversation. However, he makes up for it by moving to the next cue on his script.

Fun and games are really what keeps The Tonight Show going. The show-runners do a commendable job of identifying activities that get the best out of their guests, accomplishing through format what they don’t through the host.

The format here is the duplicable entity. It took all of one season for Abish Mathew to adapt the show to an Indian setting. He ran with it because it’s a format that’s paper-cut for him. Abish is an all-around good guy but, like Fallon, is more performer and less improv genius.

Someday, I’d like to watch a Conan-esque guy host a late night show in India. In a country with personality cults and inflated egos, we really need some deprecating humour. Now I dunno how long that’ll take. What I do know is that we’ll all know when that day comes. Because the name of the show will be the name of the host.


When you’re a kid, your personality is malleable. It shapes itself in response to all the stuff you see around you. It draws its and bits from the people you love and hate until you get to a point where you’re your own version of a person. My grandma knew this very well. She spent a great part of her last few years tending to me, and in the process, influenced my personality.

And to say she knew a fair bit about becoming a person is an understatement. Grammy was a self-starter. Despite being married off at 16, she taught herself the arts after having five children. She eventually became a teacher in Hubli, teaching hundreds of students Kannada and the social sciences. When it was time for her to go, she had brought up five children, nine grandchildren and tended to a clueless (albeit erudite) husband.

All through her living years, I’d admired Grandpa more. He is a voracious reader and was a very influential newsman in his time. He was all I wanted to be. But after Granny’s passing, I see how hapless he is. He may have given off the aura of having his shit together, but that was because my grandma was out back, sweaty-faced and holding fort.

It has been six years since she was relieved of this mess. I am yet to meet a woman like her. I really hope to see just her one more time to tell her that I’ve made a mistake. She is all I ever want to be.

‘Unwanker’ Pitch by Hipster Fruit Communications

Dear Mr Sridhar,

Greetings from Hipster Fruit Communications, we are a cutting-edge PR firm providing rudimentary communication services in the pretext of differentiation and good vocabulary.

As we understand, you are facing what you believe is a public relations crisis, but is actually a fundamental personality deficiency. You think people think you are a wanker. While in reality you really are a wanker, no doubt about it.

Well, you’ve come to just the right people. We at Hipster Fruit Communications are wankers too, but we mask it with thick beards and Koovs shirts. The highly-acclaimed Urban Poor Socio-economic Classification was actually a long-reads feature on our company culture.

We digressed. Apologies for the digression. We don’t digress often but when we do it is to hint at how well read we are. BuzzFeed is, after all, truly the brain food of our generation.

Let’s get back. You were saying you were a wanker, right? We’re glad that’s established. Here’s what we can do about it.

We’ll call our campaign ‘Unwanker’, and you must know that we spent several brainstorm sessions finalising this name. Other highly effective campaign names that we rejected were, ‘Don’t Wank, Abhi’, ‘Wankim Chandra Chatterjee’ and ‘Pls add two more names before you send out the email’.

First up – we recommend you start saying the word ‘surreal’ more often. A research (Google inc, circa 2017) says that people who ascribe cosmic significance to every mundane detail of life are considered to be deeply sensitive individuals. Please find enclosed a sample scenario where you can use the word:

‘Dude, my chai has malai.’
‘Chai mei malai? That’s so surreal, bro.’

Next, we suggest you ditch your usual tee, denims & flip-flops for a pinstripe suit. Our gut feeling is that the Corporate Slave image is a huge leap forward from your wanker image. In fact, we wanted to suggest something more outlandish, but an intern accidentally sent that draft to another client, Mr R Singh, who has totally run with it.

Our client, R Singh, after we accidentally emailed him the draft meant for you.

Then there are books. We cannot recommend books enough. Of course, we don’t mean you actually read them. You just need to routinely post photos of open books to all ephemeral social networking platforms like Snapchat and its knock-offs (Instagram, Facebook, WhatsApp and Messenger).

Finally, physical endurance is critical to destroy the wanker image. Nike Running Club is a surefire way of going about it. Download the app, go for a run and don’t forget to post a selfie with the caption, ‘#NoPainNoGain’.

We’d like to state upfront that the above ideas constitute only the initial phase of our campaign. We will be consistently monitoring your progress to suggest new ways of Unwanking in due course. This is subject to you hiring us on a retainer, of course.

Please note that we don’t recommend any lofty ideas such as patience, persistence or hard work as these techniques are time-consuming and incremental in nature. Our commitment to building shallow personas is much acclaimed in today’s instant gratification universe. We’ve always stuck to our motto of ‘Why fix something that’s already broken?’

If you like our pitch, we should definitely meet soon, preferably at a hip place like Social Offline, because who knows when it’ll stop being hip, right?

Looking forward to hearing from you.

Make hay while the sun shines AF, Mr Sridhar.

Kabir Ameerwala
Designation Ninja
Hip Fru Co

An Unsuitable Boy by Karan Johar

I strongly feel that Karan Johar has done more for homosexuality than anyone else in this country. He has done it in his own self-deprecating, farcical manner in the movies he has made and the TV shows that he has been a part of, but he has definitely normalised the idea of talking about the topic so much so that it’s almost a living room conversation these days.

I also agree with his point of view that humour is the best way to reach the masses of this country. Indians will respond readily to comedy over a serious narrative addressing an issue.

There are many lessons for the earnest reader to learn from Karan Johar, who is perhaps one of contemporary Indian cinema’s most influential servants.

Useful Links:

An Unsuitable Boy on Goodreads

An Unsuitable Boy on Amazon


Impromptu Acceptance Speech

I’m reproducing a diary entry from 24th July 2016 which I read tonight and felt like sharing. 

I just watched Capote, which is based on Truman Capote’s experience of writing In Cold Blood, his ‘non-fiction novel’. In this film, Perry Smith, one of the imprisoned killers, writes an acceptance speech and says he’d use it someday if he were to ever win anything. I find the film to be so-so, but Perry inspired me to write an impromptu award acceptance speech for myself too, just in case life does me a big one and I end up winning.

It’s incredible how all of you are applauding this success of mine. You’re all here, making this moment real and wonderful, and you’ll will always be part of this moment that I’m seeing – which will soon become a glowing memory that I’ll revisit often.

But I have to say that you all weren’t with me all the time. I mean, I don’t think I saw an applauding audience when I chose writing instead of making shit-ton of money spewing jargon in a marketing job. I didn’t see someone calling out my name to give me an award when I sat down and wondered if I’ll ever make it as a writer in this lifetime, or if I’d just fade away as one of those people who tried but didn’t try hard enough.

I guess that’s how life works. You work so hard and there are these people who make all the sacrifices to make sure you do what you want to do, but then you get recognition in front of a bunch of people who’re mostly strangers who don’t give a fuck that you made it, and won’t give a fuck if you manage to stick around or just fade away. This makes me think tonight is just an ephemeral circlejerk. 

So instead I’d like to thank the reason I live and breathe today – my mother and my father for going through all the ordeals of the world with me. I’d like to thank them first and last, because they made it all happen right from the word go. My mother especially – her patience, her inquisitiveness, her polite motivation, it all kept me going from time to time, it all helped me grow from strength to strength, and I guess, it’s all her, and if I had it my way, she should have been the one standing here and accepting this award.

We’re living in a world that’s a million years old or something. I think it’s time we recognised motherhood as the only effort really worth awarding. It’s so hard to win Award for Best Mom, and yet every other mom you meet is like a two-time winner. So if I’ve not made it clear already – This is for every mother in the world. Thank you, Moms. You power our lives.